Three Day Training on “Marketing Basics” This three day Training, held near the Lezha Regional Development Agency offices, is part of the action plan on the “SME Development in Lezhe Region” Project, financed by Peace Corps Albania and implemented by Peace Corps Volunteer Lauren Alpert and LERDA Project Manager Aisel Reka.
The training was held from 16/Nov/2015 to 18/Nov/2015, bringing together 14 participants of an age range of 18-19, which gained knowledge in better understanding basic marketing concepts and skills in applying this knowledge in advertising businesses or everyday activities. During the training the facilitator managed to clarify some of the main concepts of Marketing while also discussing with the teenagers. The participants were eager to learn and discuss over the current overview of the business in Lezhe Region and on the third day they were introduced to an interactive Advertisement training session with “Gjeci Consultancy”, a local partner. At the end of each session the participants were served a buffet service at the LERDA office.